For Spirituality, Heritage and More

By Swarnendu Biswas

Amritsar is world renowned for its Golden Temple which is formally known as Sri Harmandir Sahib. It was designed in 1589 by the fifth Sikh guru, Guru Arjan. The temple houses Adi Granth, the holy scripture of the followers of Sikh religion.

But it is not the only place for which the destination is known for or should be known for among the domestic and inbound tourists. The city is not only a haven for religious tourists but lovers of history can also find lots of interest in Amritsar.

Spirituality and History

Amritsar is a historic city where you can still hear the resonance of the helpless screams across the quiet Jallianwala Bagh, as you come to visit the memorial in the public garden, constructed in 1951 to commemorate the ghastly massacre of unarmed innocents by the notorious Brigadier General Dyer in 1919.  Yes, you can, if you choose to hear with your mind…The bullet marks on the walls still remind us of the horrific chapter of our freedom struggle.

While visiting Amritsar, it is also not wise to miss the spectacular beating retreat on the Wagah border. “Amritsar has great potential for tourism as it has long history, spanning through Mughal era to the colonial era. The city has so many less explored places which have traces of those time lines,” informed Vikram Singh, the General Manager, Country Inn & Suites by Radisson, Amritsar, Queen’s Road.

The General Manager also talked about the mythological flavour around the city. Ram Tirath Temple, located 10 km from Amritsar, is believed to be the place where the ashram of the mythical sage Valmiki was located. Valmiki is believed to be the writer of the epic Ramayana. The place is also regarded as the birth place of Lav and Kush, the sons of Rama. 

On the west side of the Golden Temple one can find the sacred shrine of Gurudwara Mata Kaulan, which can also be of interest to a great many followers of religious tourism, and also of lovers of history and heritage. The memorial was named after Bibi Kaulan, a holy lady who was born and raised a Muslim but later became a faithful disciple of Guru Har Gobind.

Exploring Rural Tourism

For shopping enthusiasts, a visit to the Hall Bazar of Amritsar; characterised by its Mughal style gate, can be an interesting experience. This market is especially famous for electronic items, ornaments, handicrafts, and ready-made garments. Here you can get some quality books for accompanying with your travels too.

Of course, visiting the lush green abundant fields not far from the city, where one can get a kaleidoscopic view of the simple and rustic lifestyle of rural Punjab first hand, can fascinate many city-bred people interested in rural tourism.

Singh disclosed that Country Inn & Suites by Radisson, Amritsar, Queen’s Road had introduced packages covering all sightseeing options of Amritsar.  “Besides these we have a village tour package where the guests get to spend entire day at a village and watch the lifestyle of farmers. They come to know how the farmers do farming, what techniques they use in farming, how many hours they work on field, and how they opt for organic farming into their agricultural system, etc. The tourists also get to view village games and dairy farming experience,” elaborated Singh.

The Right Address

The fact that Country Inn & Suites by Radisson, Amritsar, Queen’s Road is located just one-and-a-half kilometers from the Golden Temple, and one kilometer from the Amritsar Junction gives it appeal among tourists. Featuring a beautiful rooftop pool, one restaurant, one coffee shop and  four conference halls, and having a fitness centre with a sauna, the hotel presents ideal staying option for vacationing families and business travellers alike. Jallianwala Bagh is also only 15 minutes drive from the hotel.

For business travellers to Amritsar also the hotel is quite appropriate. Events hosted at the Country Inn & Suites by Radisson, Amritsar, Queen’s Road benefits from world class professional staff who attend to every detail. Whether you are hosting 200 people for a grand social gala or an intimate boardroom meeting with important clients, the Country Inn & Suites by Radisson, Amritsar, Queen’s Road  has the space you need to impress your guests.

Amenities on site include audio-visual equipment, Wi-Fi Internet connectivity and a business centre with photocopying, printing, fax and courier services.

Impressive Connectivity

According to Singh, “The city of Amritsar is developing as a tourism hub of Punjab. Amritsar has  the presence of an array of renowned hospitality brands, which reflects the city’s tourism appeal.   “Amritsar’s tourism potential is also reflected by the fact that Sri Guru Ram Das Jee International Airport in Amritsar has airline connectivity to international destinations, which are Birmingham (the UK), Kuala Lumpur (Malaysia), Singapore, Tashkent (Russia), Dubai, Ashgabat(Turkmenistan) and Doha(Qatar). Amritsar has domestic air connectivity with Delhi, Mumbai, Bengaluru, Pune, Nanded and Srinagar.

Need to Address

However, Singh pointed out that still infrastructure and traffic were major issues in the city.  “These issues need to be addressed by the government/s, so that tourists do not face problem in this regard during their visit to the holy and historic city,” he maintained. The airline and rail connectivity to Amritsar also needs to be strengthened further.

Singh also emphasised on direct airline connectivity of Amritsar with Gujarat, as people from this state come to the city in huge numbers.  “The Golden Triangle is perhaps the most popular tour package in India, and I request Union and state governments and travel agencies and tour operators to add Amritsar as extension plan in that package,” he asserted.

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