The
Foodservice Consultants Society International
(FCSI), a global organization of foodservice
consultants, having members around the world
is planning to foray into India. The focus
of the organization is to impart education
and competency to the professionals in the
field of foodservice consultancy. FCSI has
now plans to enter growing Indian hospitality
market. For the first time it will be holding
its Asia Pacific’s annual conference
in India in conjunction with AAHAR spring
show 2009. On its debut in India John Radchenko
- President FCSI Worldwide, Scott Legge
– Executive Director FCSI Worldwide,
Tim Smallwood – Past Chair, FCSI Asia
Pacific and Clara Pi, FCSI – Chair
FCSI Asia Pacific Division spoke to FBR
about their plans and objectives in India.
Rajat Rialch of HGP Consulting & Purvez
H Gazder of HCTS International FZE, both
FCSI professional consultant members, are
part of the team hosting the conference.
Following are the excerpts:
What is the role of FCSI?
John Radchenko: The Foodservice
Consultants Society International (FCSI)
is a global association for members of the
foodservice consulting community to share,
support and inspire their clients and the
greater industry. It is a collective of
like-minded, ethical, professional experts
in a variety of specialties, specific to
the foodservice and hospitality industry,
who maintain independence from the supply
chain so as to ensure objectivity and advocacy
for the foodservice operators and developers
who ultimately use the facilities and management
systems that the member designs.
While FCSI does not enjoy the status of
professions like architects, engineers and
accountants, that are recognized and licensed
by governmental agencies, our members fill
similar roles and carry similar responsibilities…
our areas of expertise are focused solely
within the foodservice and hospitality arena
and our numbers do not warrant licensure
at this time.
The Foodservice Consultants Society International
is home to professionals in two primary
areas of focus. Foodservice Facility Design
Consultants undertake projects where they
participate with architects, engineers and
other design professionals to determine
the needs of a client, establish space requirements
and functional programming, designing the
layouts and selecting equipment and furnishings
to produce a foodservice/hospitality facility
that is efficient, functional, flexible
and sanitary. We also have members whose
practices offer Management Advisory Services
to clients including concept development,
feasibility studies, menu/recipe development,
functional programming, operating systems
development, operator selection processes,
operational reviews, expert witness services,
merchandising, accounting and controls,
franchising, strategic financial analysis,
dietary services, and a host of other specialties.
In the case of both categories of expertise,
Design and MAS, consultant members may also
specialize in various market segments including,
but not limited to: hotels, quick service
restaurants, casual restaurants, fine dining,
clubs, casinos, corporate dining, hospitals,
long term care, cruise ships, resorts, conference
and convention centres, sports arenas and
stadia, correctional facilities, in-flight
catering, college/universities and theme
parks.
The FCSI bases its platform on three pillars
of strength: a strong Code of Professional
Conduct, a major focus on Continuing Professional
Growth and the sense of community achieved
by attending FCSI conferences, seminars
and events at regional, divisional and worldwide
levels where members are able to network
with their peers and mentors. FCSI has two
branding slogans that sum up our purpose…
“We Share, We Support, We Inspire”
and “Serving the Foodservice and Hospitality
Profession”.
What
is the history of FCSI?
Scott Legge: The Foodservice Consultants
Society International originated as the
Food Facilities Engineering Society (FFES)
in 1955 in the USA with a statement of organizational
purpose: To promote research and improve
the design of public food facilities. At
the time FFES was a collection of 13 individuals,
led by Fred Schmit, who were the founders
of the Foodservice Consulting profession.
In 1957 there were issues with the group’s
name because of the use of the term ‘engineer’
– there was also another association
being created as the International Society
of Food Service Consultants (ISFSC). ISFSC
developed a publication in 1968 that would
be the genesis of what continues to be FCSI’s
quarterly journal, The Consultant.
The two organizations grew and prospered
until the mid 1970’s when they began
to discuss the possibility of merging. That
merger, and the adoption of the current
name, took place in May 1979. FCSI began
to grow and spread with new members joining
from Europe. The European Chapter was created
in 1986 and in 1989 FCSI European Chair
Nicolas Elshof presented a view to the future
called “FCSI – Keep On Rolling”
which predicted and led the way for further
expansion and the development of divisions
and chapters globally. That vision was incredibly
insightful as the expansion and global structure
today looks very much like that which Nicolas
saw in the mid 1990’s.
In the mid 1990’s the UK based association
Society of Catering and Hotel Management
Consultants (SCHMC) merged into FCSI and
that began the process of establishing a
local unit of FCSI in the UK & Ireland.
Similarly, the German group “Berater
im Gastgewerbe” (B.I.G.) merged into
FCSI in 1999 and the FCSI Germany/Austria
local unit was born.
The Asia Pacific Division began as a small
chapter in 1995 and achieved Divisional
Status in 2007. The Asia Pacific Division
has held annual events since its inception,
alternating between Singapore and Hong Kong
until this year when the group will venture
into India during the AAHAR Spring Show
in New Delhi.
The FCSI leadership noted during its fiftieth
anniversary celebration in 2005, that one
of the organization’s greatest accomplishments
has been the establishment of friendships,
understanding, and a sense of common endeavor.
It has formed a worldwide community of professional
men and women who help each other in improving
their individual services through greater
awareness, high ethical standards, continuing
education and understanding.
Is
FCSI a global organization?
John Radchenko: The FCSI has, since its
inception in the mid 1950’s, been
inclusive and internationally focused. While
the governance structure was largely dominated
by members in the USA for many years the
boards and division structure became truly
international beginning in the mid 1990’s
when the European Division of FCSI was created
and representation on the worldwide board
of directors expanded to include members
from Europe and Asia. There has been a dedicated
Director’s seat on the FCSI worldwide
board since 1995. The current board of directors
includes a President from Canada, an Immediate
Past President from Germany, a Secretary/Treasurer
from Australia and Directors from the UK,
Hong Kong, The Netherlands and two from
the USA. FCSI worldwide headquarters is
now based in Canada.
FCSI now operates with three Divisions –
Asia Pacific, The Americas and Europe/Africa/Middle
East – such that all members globally
are members of one of the three divisions.
Each Division has the opportunity to establish
Chapters or Local Units. Within the EAME
division there are six local units in Italy,
Switzerland, The Netherlands, France, Germany/Austria
and the UK & Ireland – as well
as the members outside those countries who
for a “non-aligned’ chapter.
The Asia Pacific Division is in the process
of establishing Chapters in Australia/Pacific,
Japan and hopes to grow its presence in
India where another chapter would be a welcomed
addition.
FCSI worldwide holds a bi-annual conference
during even-numbered years. The 2008 FCSI
Worldwide Conference was held in Beijing,
China and in recent years was in Edinburgh
- Scotland, Toronto – Canada, Barcelona
– Spain and various locations in the
USA. The FCSI WW Board of Directors has
held meetings in Singapore and Beijing as
well as Amsterdam, Berlin, London, Barcelona,
Vancouver, Toronto and a variety of venues
in the USA - this year the Board will venture
to Marrakech.
What
are the activities undertaken by FCSI?
Scott Legge: The Foodservice Consultants
Society International (FCSI) has established,
and maintains a strong focus on education
and competency. The FCSI Council for Professional
Standards (CPS) functions as the ‘educational
soul of the Society’, having produced
FCSI’s professional competency statements,
administering the Society’s Continuing
Professional Growth program, participating
in conference planning at all levels, and
on the Editorial Advisory Board. All Professional
and Senior Associate members of the FCSI
are required to earn 30 continuing education
units (CEUs) during each 3-year cycle in
order to maintain their membership status.
FCSI maintains and enforces its Code of
Professional Conduct which ensures that
consultant members uphold high ethical,
moral and professional standards, first
to their client, then to the public and
lastly to the profession.
FCSI worldwide holds a bi-annual conference
during even-numbered years. The 2008 FCSI
Worldwide Conference was held in Beijing
China. The FCSI WW Board of Directors has
held meetings in Singapore and Beijing as
well as Amsterdam, Berlin, London, Barcelona,
Vancouver, Toronto and a variety of venues
in the USA, and this year will venture to
Marrakech. Each Division holds their own
conference or seminar series on an annual
basis and any member is welcome to attend
those division conferences whether they
reside within the divisional boundaries
or not. This year our Asia Pacific Division
will hold events in Japan, China, Hong Kong
and India.
FCSI worldwide publishes The Consultant
magazine quarterly plus a bonus edition
each year. The magazine is of the highest
quality, a full colour journal with content
authored by consultant and allied members
of the Society as well as top industry writers.
The content is global in origin and application.
The First Quarter 2009 edition, which we
will have on hand at the AAHAR Spring Show,
will also, for the first time in FCSI’s
history, be published electronically and
made available on the FCSI web site to enable
a greater portion of the industry to enjoy
the editorial content we provide.
The FCSI web site - www.fcsi.org - holds
a great wealth of information for members,
potential members as well as potential clients
seeking a consultant or just broadening
their perspectives. The site includes content
that applies to FCSI on a global basis as
well as sections for each of our three divisions
and local units/chapters therein. Each local
unit/chapter maintains their own pages in
their languages of choice.
Who
can be the member of FCSI? What are the
criteria?
Scott Legge: The FCSI has a variety of membership
categories available including Consultant,
Allied, Affiliate and Student memberships.
As there are slight variations in methodology
and member dues rates within each division/chapter
of FCSI, the most accurate details are available
on the division page of the FCSI web site
- www.fcsi.org/APD.
Consultant categories begin at Associate
level and progress to Senior Associate and
Professional with Emeritus membership reserved
for those who are retired from active practice
but wish to stay connected with the Society.
Consultant membership levels are reserved
for those who actively consult to multiple
clients as their primary business activity.
Consultant membership requires the individual
to remain independent from the supply of
goods or other services to clients, adhere
to the FCSI Code of Professional Conduct
and active participation in the FCSI Continuing
Professional Growth program. Professional
status requires the prospective member to
demonstrate their knowledge and business
acumen in terms of meeting or exceeding
the defined professional competencies documented
by the FCSI Council for Professional Standards
and upheld by the Board of Directors.
Allied memberships, either Corporate or
Individual Allied, are available to companies
or individuals who hold an interest in foodservice
consulting as part of their business operations
involved in the supply of good and/or services
to the industry. Typically equipment manufacturers,
equipment sales agencies, distributors or
dealers as well as foodservice/catering
operators fill these membership categories.
Only Corporate members may sponsor FCSI
events and advertise in FCSI publications.
Affiliate membership is set aside for educators,
operators and others who wish to liaise
with consultant members. Student memberships
are available to full-time students in a
hospitality or culinary program at the college
or university level, who wish to learn more
about the profession of foodservice consulting.
How
FCSI intends to extend its services to India?
Tim Smallwood: In India FSCI intends
to open its Indian Chapter and intends to
organize more FCSI conferences and Training
Programmes in future to strength the Food
Service Consultants Community in India.
The FCSI is an integral part of almost all
the international Food Service and Hospitality
Exhibitions and Events all over the world
thru its various regional chapters. In India
its representation is very limited and so
far no Hospitality and Food Service Trade
Show have been associated with FCSI. With
FCSI presence in India, it can be part of
various hospitality shows in India and can
render its services. Seminars and Symposiums
organized by FSCI will add intellectual
value to the event and will be an added
value for the professional visitors to the
event. Also FCSI would also provide an integrated
platform for Indian Hoteliers, Hospitality
Professionals, Food Service Equipment Manufacturers
and Importers, Hospitality Consultants.
What
are the specific objectives of FCSI in India?
Rajat Rialch / Purvez H Gazder: India is
the world’s largest democracy and
second most populous country and offers
phenomenal potential for professional growth
and development apart from business development.
FCSI has kept quite low profile in India
in the past, with the recent drastic changes
in the global economy, India is now an emerging
market on the world stage. FCSI is venturing
into India for the first time debuting at
Asia Pacific’s annual conference to
be held in conjunction with AAHAR spring
show 2009. The purpose of FCSI’s foray
into India is to “reach out”:
to seek emerging markets, to enhance professional
values, and to share, support and inspire.
At FCSI Asia Pacific, we have plans to enhance
FCSI’s value and perception during
AAHARA in March and thereafter, so that
FCSI’s establishment in India achieves
growing acceptance with the hotel and foodservice
industry and related government agencies.
FCSI is an integral part of almost all the
international Food Service and Hospitality
Exhibitions and Events all over the world
thru its various regional chapters. In India
its representation is very limited and so
far no Hospitality and Food Service Trade
Show have been associated with FCSI.
AAHAR being the superlative of Food and
Hospitality exhibitions in India, we want
FCSI to be associated with. FCSI would be
organizing its Annual Conference during
this event which will be attended by worlds
renowned Food Service Consultants and Hospitality
Experts. FCSI would also be organizing workshops
and seminars related to Food Service Concepts,
Kitchen Designs, and Hospitality Trends.
FCSI would also provide a platform within
the AAHAR for Indian Hoteliers, Hospitality
Professionals, Food Service Equipment Manufacturers
and Importers, Hospitality Consultants.
Seminars and Symposiums organized by FSCI
will add intellectual value to the event
and will be an added value for the professional
visitors to the event.
Benefits of the association of FCSI with
AAHAR and ITPO:
FCSI participation will add value to the
event and provide it an international platform.
FCSI will announce its presence/association
in AAHAR thru its various publications,
mailers and websites.
FCSI presence will attract international
exhibitors
FSCI conferences and seminars will add intellectuality
to the event and will be values addition
to the exhibitors’ and professional
visitors.
We feel that the association of FCSI with
AAHAR will be a milestone in the AAHAR history
and would be mutually beneficial to both
the organizations.
How
FCSI can be useful for Indian hospitality
industry?
Clara Pi: FCSI’s presence
will give professional status to the foodservice
and hospitality consultants’ community
in India. It will provide much needed branding
and access to a wealth of information and
international standards. It will assist
in developing professional talent for local
foodservice consultants, provide a platform
and venue for networking with international
trend setters and peers, and ensure local
hoteliers/foodservice industry operators
and professionals that they are working
with unmatched expertise and high business
integrity.
How
many members you already have in India and
how FCSI plan to increase membership?
Clara Pi: The Asia Pacific Division
of FCSI is the newest of the society’s
worldwide membership organizations. From
its birth as a Chapter in 1995, then formally
became a division in January 2006, the Asia
Pacific Division has grown to represent
the members of the society in the most dynamic
and developing region in the world.
At present, there are only two FCSI consultant
members in India, but we are confident that
this number will grow exponentially soon
and we look forward to the establishment
of a local Indian chapter in the future.
We believe that through promoting the concept
and value of FCSI in our conferences, events,
networking sessions throughout the year,
we will facilitate recruitment of new membership.
What activities is FCSI planning
for India?
Clara Pi: First of all FCSI will have exhibition
booth at the AAHAR Spring show 2009, where
pamphlets and brochures on FCSI will be
distributed to show attendees. On the evening
of March 7th, FCSI will hold a welcome reception
where industry leaders and operators, as
well as equipment suppliers, will meet FCSI
professional consultants including the leadership
of the FCSI Asia Pacific Division and our
worldwide President. This is a key event
where sharing on innovative ideas, solutions
and global networking with peers will take
place.
FCSI is currently planning for a full day
conference program on March 8th at AAHAR.
We feel there is a need to educate the industry
on two topics, especially in India:
Latest Trends & Technology Applied in
Kitchen & Laundry Design Emphasis on
HSE - Health, Safety & Environment -
as a Key to Greener Design Development.
These two main session topics have been
included in our full day conference program
on March 8th at AAHAR. In addition, FCSI
professional consultants will showcase their
talents and share their expertise and experience
on their latest projects. Leaders of food
equipment suppliers will participate at
an afternoon discussion forum to share the
latest innovations/research in energy efficient
and environmentally sound technologies.
Furthermore, this conference will be a carbon
neutral event, where two (2) trees will
be planted by FCSI Asia Pacific on behalf
on each conference attendees to offset carbon
emissions during their travels to New Delhi.
In addition to the welcome cocktail party
to be held at India Habitat Centre on March
7th, a “Taste of India” will
be held on the evening of March 8th at Park
Balluchi Restaurant, inside Deer Park, Hauz
Khaz featuring local Indian cuisines and
music, which promises to be an extraordinary
event. Various tours will also be available
for conference registrants to sign up, including
a day trip to Agra of course, ensuring all
can experience “Incredible India”!!
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